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In HTML, the <title> element is used to specify the title of a web page. The title appears in the title bar or tab of the web browser and is also used by search engines and social media platforms when displaying the page's title in search results or shared links.
The <title> element is placed within the <head> section of an HTML document, like this:
<!DOCTYPE html>
<html>
<head>
<title>Page Title</title>
</head>
<body>
<!-- Content of the web page -->
</body>
</html>
The text placed between the opening <title> and closing </title> tags represents the title of the web page. It should be concise, descriptive, and relevant to the content of the page.
The content specified within the <title> element is not visible within the body of the web page itself but is displayed in the browser's title bar or tab. The browser truncates long titles if they exceed the available space in the title bar.
The title element serves several important purposes:
-
Browser Display: The title appears in the title bar or tab of the web browser, helping users identify the page and switch between multiple open tabs.
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Search Engine Optimization (SEO): Search engines use the title to understand the content and relevance of a web page. It is important to include relevant keywords and make the title descriptive to improve search engine ranking and attract users to click on the search results.
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Social Media Sharing: When a web page is shared on social media platforms, the title is often used as the default title for the shared link. A compelling and informative title can increase engagement and click-through rates on social media.
NOTE : It's best practice to provide a unique and descriptive title for each web page to accurately represent its content and make it more discoverable to users and search engines.